The CEO Message

Over 35 YEARS

of transforming the delivery of health and wellbeing products and services to millions

To prevail, we plan with precision using our various energies and capabilities. We adopt continuous improvement of procedures, learning, acquiring renewable skills, and developing our services, bearing in mind the keenness to live per our values and principles.

Despite the constantly renewed changes around us, we make our dreams come true by serving our GUESTS whom we know well and catering to their needs while using our energies to exceed their expectations.

We are confident of the future and thus initiate a road map to reach beyond our GUESTS’ expectations, eyeing our vision and our core business as retail pharmacies, and GUEST centric approach.

The founder’s vision was to transform the experience from a drug store into a gorgeous shopping experience and expand that while always keeping the community as our first priority. We develop our strategy to 97% of Saudi population reached our guests across Kingdom. We have turned into an integrated health platform to meet our guest’s needs, provide advice and guidance, and change their health behavior patterns while harnessing technology in the implementation of our operational and administrative processes to be the preferred health provider in the communities we serve.

This history in which we pride has allowed us to work together to define and achieve our goal of “adding BEATS our guests lives every day”.